Mo’s Work
BUMPER
BUMPER’s site grew dim—
its purpose forgotten, its power unheard.
Parts lay scattered, fitments hidden,
frustrating every hand that searched.
I rekindled the spark—
guiding users with ease,
so Americans could find American-made sound
with pride and precision once more.
68% ↑ Visibility
E-commerce
System int
User journey
Redesign